Ramblers Campaign Takes Home Gold

It’s November again (where has the year gone?) and this year the team behind our Ramblers Responsible Wild Access Campaign attended the EVCOM London Live and Film Awards 2022… and won gold. We were so happy to be part of the event and receive the award in person alongside the Ramblers team.

Best Use of a Smaller Budget - Gold Medal

We really enjoy working on content with the team at Ramblers Scotland and every year the brief gets bigger and more ambitious. Our 2021 campaign racked up over 270k views and so this year we wanted to go even better, even bigger, and if possible, even funnier.

This year’s campaign was aimed at ensuring young adults felt inspired and confident to go outdoors armed with the knowledge to do so responsibly by following the Scottish Outdoor Access Code.

We focused on three key areas: Fires, Over-use, and Leaving No Trace.

Alongside producing the video content we also provided strategy services for this campaign. Our strategy team create a bespoke video strategy which saw the ads go live on TikTok, Snapchat and Instagram in order to target the 16-25 year old audience. The team ran the campaign for four months and achieved over 1.5 million views reaching over 428k users.

Want to see what all the fuss is about? Check out the winning campaign below.